RUITING (TINA) GUO

Illustration | Design | Animation

Illustration

Commission

Communication

Commissioned by Intercom, Inc.

Personal Projects

E.R.R.O.R.

What is the composition of errors?

This question is sparked by a past conversation about “no-rigorous” explorations in art; I often hear comments like most people are conditioned to fear mistakes, but artists are trained to embrace them. We all learn scientific principles to make sense of our physical reality, but one’s perception of life's complexities is incomplete without happy accidents– or errors if viewed in a different light. I became captivated by how errors are not bounded by any logical sense, since they rebel against the “truths” that govern our existence.

Wishing to further explore the concept of error and to simulate this spontaneity, I took the word apart and made posters and a questionnaire that asks strangers to select words that start with “E” “R” “R” “O” “R” respectively to compose their own “ERROR”. I randomly selected 5 responses and constructed an illustration that narrates an alternative reality, one freed from all rules and logic, made up of – instead of sound rationales – errors.

Tour by Tale

Children's Book Series

Oftentimes, biases and hostility stem from ignorance and fear of the unknown.

Tour by Tale is a startup my friend and I are currently undertaking. It is a storybook series targeting primarily elementary school children, and the present collection focuses on East Asian folk tales (we are looking forward to including stories from more regions around the globe).

We believe that children's books are one of our first teachers and play a subtle but key role in shaping children's worldview and values. By familiarizing them with these tales, which carry cultural and historical significance, prejudices and stereotypes could be prevented as the children grow into responsible adults.

Recipe Book Design